“Free and relatively basic” has been a good traditional descriptor for a number of Apple’s creative-leaning apps. That app is free and relatively basic, but it’s also in its first iteration, and competes in the same area as one of Adobe’s major acquisitions, Figma. Last year, Apple started offering Freeform, a creative whiteboarding app that is clearly built to highlight the feature sets of Apple hardware. If you squint hard enough at the applications that already come with MacOS, you can see a version of Apple’s software suite that could legitimately put up a pro-level play against Adobe. Speaking of Apple’s ecosystem, the question arises about whether the company could make any further plays in the creative software space. What Apple Needs to Build a Creative Cloud Apple’s App Store certainly has its problems, but it doesn’t try to gouge you with a huge cancellation fee as you try and cut bait. While Adobe has, for years, offered discounts to college students, as soon as they graduate, the cost of the suite more than doubles, to $54.99 per month for a 12-month license, with a significant fee if you attempt to cancel early. The company’s business model for Creative Cloud is built for large businesses at the cost of the emerging user, and as a result, it can sometimes feel like the model can close the door to emerging creatives whose ambitions don’t necessarily meet their budgets. That’s an argument that’s hard to make about Adobe, the traditional leader in the creative software space. While the old hands will be quick to note that you probably won’t be able to stretch an iPad app quite as far as a Mac app (even with a Thunderbolt port), it nonetheless leads to the tantalizing proposition that Apple’s high-level creative apps will be accessible to the masses. Sorry, no real-time video editing on your fifth-gen iPad Mini.) (An important note: While Logic Pro runs on any iPad with at least an A12 Bionic chip, you need a very recent iPad Pro or iPad Air to use Final Cut Pro, with only models made after 2021 supported. After years of charging a set price for the Mac version of each product-$199.99 for Logic Pro and $299.99 for Final Cut Pro-the company is getting into the subscription model for its pro-level apps for the first time, charging $4.99 per month or $49.99 per year for each app.
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